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Content Guidelines

UAI CONTRIBUTED CONTENT GUIDELINES

Utility Analytics Institute (UAI) is a brand within the Endeavor Business Media organization. Our product/service is bringing together and supporting analytics professionals within the utility industry as they strive to increase their knowledge of utility analytics and use data and data tools to generate insights, process improvements, savings, and new products for their organization to improve the lives of their customers, employees, and their communities.

UAI supports utility analytics professionals through:

  • Facilitation of member-led community presentations and conversations.
  • Production of high-quality events for networking and continued collaboration where non-members are also encouraged to participate.
  • Award recognition for excellence in the utility analytics profession through innovation.
  • Research through surveys resulting in analysis reports for evangelism of analytics across their organization.

About UAI Utility Members

Analytics professionals at various organizational levels and analytics-related expertise within domestic and international utilities or utility-related organizations.

All ownership models, sizes, and services, with the vast majority providing energy generation and distribution.

Educated in areas of energy, utilities, technology, data, and analytics (including artificial intelligence), and in most cases are currently employed in one or more of these areas.

Target Audience

UAI members

Non-member utility analytics professionals within utilities

Non-member utility-related organizations, solution providers, and higher education

Topics

The best way to identify popular topics is to actively participate in community conversations and discussions. However, we have listed several topics of interest.

Governance

AI and Generative AI

Vegetation Management

Hybrid Cloud Architecture

Analytics Adoption

Electric Vehicle Detection

Asset Management

Customer Experience

Analytics Strategy / Roadmap

Tone of Articles

  • Self or company promotion is prohibited and will be met with editorial pushback.
  • Articles should communicate reliable expertise in the subject matter.
  • Content should be analytical and evidence-based rather than opinion-driven or editorial in tone.
  • UAI members value new ideas and applied best practices, supported by substantive use cases that include data sources, methodology, processes, and insight into how peers address common challenges and opportunities.
  • Utilities are seeking practical insight into how analytics can be applied within the utility industry to improve decision-making, investment, and outcomes for customers, employees, and communities.

Format and Structure

  • Articles should be written with SEO in mind.
  • Content must be submitted in Microsoft Word.
  • Articles may include up to two graphics to illustrate a concept.
  • Recommended length of submissions is 800–1200 words.
  • Include canonical URL for articles previously published on your website.
  • Include an authoritative source to support evidentiary claims, cited in-text and listed in the references.
  • Include a high-resolution logo, if we do not have one on file, to be included with a link to your website.
  • Include an author biography that demonstrates subject matter expertise. Do not worry about length; it will be edited as needed.
  • Include the author’s LinkedIn URL that validates the author’s bio.

Imagery and Graphics

  • High-resolution images must be provided for the logo in .png or .jpg format.
  • Graphics must be original works created by the author or content provider and must not be reproduced, adapted, or derived from third-party materials in whole or in part.
  • UAI will provide the feature image.

Standards of Evidence

Authoritative Sources

  • Authoritative sources include government datasets, active government publications, peer-reviewed research, or other widely recognized industry-wide references.
  • Use APA 7 style for in-text citations and reference list.
  • AI-generated outputs, as well as editorial or opinion-based content, do not constitute authoritative sources.

Primary Sources

Primary sources are required unless a secondary source provides additional relevant context. When secondary sources are used, authors must identify the underlying primary source(s) and include both the secondary source and the referenced primary source in the article’s reference list. Authors are responsible for verifying claims against the primary source.

Statistics

Quantified statistics must be supported by an authoritative source. 

Generalized Industry Claims

Generalized industry conditions that suggest scope, growth, prevalence, causality, or measured impact on industry-wide trends, outcomes or conclusions must be written to suggest possibility rather than fact unless supported by a cited, accessible authoritative source. The following examples are provided to illustrate how to frame statements as possibility rather than fact. These examples are not intended to be a complete list. Authors are responsible for identifying and addressing similar claims throughout the article prior to submission.

  • “Risk is increasing” → “Risk is a planning consideration.”
  • “X is growing rapidly” → “Growth in X can be a planning consideration.”
  • “Most utilities use X” → “Some utilities use X.”
  • “Widely used across the industry” → “Used in some contexts.”
  • “This reduces outages” → “This can help reduce outages.”
  • “X leads to better outcomes” → “X can contribute to better outcomes.”

Use of Generative AI Tools

Taken from the EndeavorB2B Acceptable Use Policy Supplement: Proper Use of Generative, Agentic, and Other AI Tools (2025)

Accountability

Authors are fully responsible for the accuracy, originality, sourcing, and integrity of all submitted content, including any portions developed with the assistance of generative AI tools.

Acceptable Use

Authors may use generative AI tools to assist with limited, low-risk tasks in the content development process, provided the article remains an original work authored by a human and reflects substantial human judgment, subject matter expertise, and validation.

Approved uses of generative AI tools include:

  • Identifying grammatical and spelling errors.
  • Checking or improving readability and clarity of written material.
  • Conducting background research to identify primary sources.
  • Creating outlines.
  • Generating draft language that is subsequently reviewed, edited, validated, and materially shaped by the author.
  • Identifying keywords, improving headlines or subheads, and supporting SEO optimization.

Contributor License Agreement

The CLA agreement outlines publication rights for the article. A contributor license agreement (CLA) will be sent for e-signature to the company representative and the author. A CLA is required for each author/company ownership combination and will cover all articles submitted by that author for the company for publication by UAI. 

Please make the authorized company signer and the author(s) aware an e-signature request is forthcoming, so they will recognize the request. All signers will receive a copy automatically once the CLA has been signed by all parties.

Include the following information with the articles for authors who have not previously signed a CLA:

Company

  • Address
  • Authorized Signer’s Name
  • Authorized Signer’s Title
  • Authorized Signer’s Email

Author

  • Name
  • Email

Editorial Control

  • Please see the CLA regarding Editorial Control. We do not provide copyedit. However, light editing may occur as deemed necessary to publish. Note: The title and opening paragraph will always be edited on previously published articles for SEO purposes.
  • UAI reserves the right to request revisions or decline publication of content that does not comply with these guidelines.
  • UAI reserves the right to omit or replace imagery or graphics that do not comply with these guidelines without prior notice.

Third-Party Content Disclaimer

The following statement will be added below the article.

This content was authored by a third party and is published by the Utility Analytics Institute (UAI) for informational purposes. The views, opinions, data, analyses, and statements expressed are solely those of the author and, where applicable, the author’s organization, and do not necessarily reflect the views, positions, or opinions of UAI, its members, partners, or affiliates. UAI makes a good-faith effort to review sources and supporting information provided by third-party authors; however, UAI does not guarantee that the information presented is accurate, complete, or current and assumes no responsibility or liability for errors, omissions, or outcomes resulting from the use of this content. References to specific products, services, technologies, organizations, or entities are provided for informational purposes only and do not constitute an endorsement, recommendation, or implied association by UAI.

Content Promotion

  • We will post your content on https://utilityanalytics.com.  Publication on EBM-related brands is at each editor’s discretion.

    UAI will promote your content across UAI social media channels. In exchange, we ask that you promote your content among your social media networks accordingly and tag UAI in all posts:

    • LinkedIn: Utility Analytics Institute
    • X: WeAreUAI

    We recommend the authors also follow Utility Analytics Institute on these channels so they will be able to repost quickly.

Contact Us

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Thank you for your interest in joining a UAI Community! 🎉

Your request is now under review by a UAI staff member, and you’ll receive a response within 2 business days.

If you have any questions in the meantime, feel free to reach out to us at info@utilityanalytics.com—we’re happy to help!

We appreciate your enthusiasm for being part of the UAI Community and look forward to connecting with you soon!