Creating Excellence in Customer Experience Analytics at Salt River Project
Arizona-based Salt River Project (SRP) is one of the oldest municipal utilities in the United States, but the water and electricity service provider takes anything…
Category: Customer Analytics
Customer analytics empowers utilities to understand and anticipate customer needs, allowing them to deliver personalized services, improve engagement, and better serve both their customers and the community through data-driven insights.
How Data Analytics Helped CPS Energy Launch a Growing Customer Experience Initiative
As the nation’s largest community-owned electric and gas utility, San Antonio-based CPS Energy is at the vanguard among municipal utilities, growing data management and analytics…
Proving the Value of Customer Analytics at Orlando Utilities Commission
Almost a decade ago, the Customer Experience group at the Orlando Utilities Commission (OUC) began looking for use cases to demonstrate the value of investing…
Beyond Billing Data: The Transformative Power of a Data-Driven Customer Experience
Today’s utilities industry landscape demands a deeper understanding of customers, and data is the key! By embracing a modernized data-driven customer experience, utilities can reveal…
Consumers Energy Entire Customer Journey — Executive Summary
Consumers Energy presented for UAI’s July Customer Analytics Community Conversation on creating a process of continuous improvement for retail products and services. Consumers Energy recently…
Portfolio Optimization Via More Surgical Customer Resource Acquisition and Evaluation
Blending customer-centricity and utility priorities is the art of portfolio optimization, but doing so can be perfectly scientific. In the first two articles of this…
Utilities and Data Science: Unlocking Portfolio Potential with an ‘Audience of One’
It has never been more urgent for utilities to understand their customers in vivid detail to unlock the full potential of programs and portfolios. Electric…
Using data science to break down program silos and better serve your customers
What if you could double the performance of your utility’s program portfolio without increasing marketing spend? The development of new technologies and new ways of…
Enterprise Analytics for Optimizing & Personalizing Utility Programs
Advanced Metering Infrastructure (AMI) is becoming ubiquitous throughout the utility industry, providing many sources of value for both utilities and ratepayers as utilities unlock previously…
